dare to be extraordinary... no more porridge!
"Most companies set out to design a product that everyone loves; what they
end up with is a product that no one hates. At Sundberg-Ferar we call these
products "porridge"...warm, mushy, and bland."
Curt Bailey - President Sundberg-Ferar
  
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What businesses need to know
This article covers three core areas:
  1. Retailers are predictable, consumers are human.
  2. Embracing polarization.
  3. Can hate be good?
   
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