Jeff DeBoer

Vice President / Principal

Jeff has been a Vice President and a Principal of S-F since 1992.  His primary focus is developing product strategies for clients using Sundberg-Ferar’s Genesis™ process, ensuring that companies are strategically and tactically poised to create and develop winning products.  Jeff’s passion for creating emotive and functionally innovative product solutions can be seen in work for industry leaders in areas such as home products, automotive interiors, major appliances, housewares, and system furniture, to name a few. He has also worked in Europe and Latin America, converting unique cultural needs into products aimed at regional markets. Jeff holds numerous mechanical and design patents, and has taught courses at the Center for Creative Studies in Detroit.
Joined Sundberg-Ferar in 1985
Graduate of University of Michigan  (B.F.A. in Industrial Design)