To help our customers build and maintain a competitive advantage through the quick introduction of uniquely differentiated and extraordinary new products.

Be Creative: We cherish creativity. It is our most valuable asset and is at the core of everything we do.

Be Honest: Being thoroughly honest, even brutally honest, with ourselves and our customers is always better than the alternative.

Be Profitable: We must consistently maintain a level of profitability that will allow us to provide our customers and employees with an extremely robust and well equipped resource.

Learn: Every success is a positive learning experience. Every failure is a positive learning experience.

Work as a Team: We encourage, respect and celebrate individual achievement and opinion, but we know that ultimately, an effective team is always greater than the sum of its individual members.

Be Enthusiastic: We are passionate about product development. We approach every project as a fantastic opportunity to both delight our customers and improve the quality of people’s lives.

Take Risks: We know that it’s important to take risks. When it’s hard to decide whether or not to go for it, we go for it!

Dream: We are an organization that capitalizes on the enthusiasm of people pursuing their dreams.

Never Quit: Through continuous learning, vigorous self-examination, and bold experimentation, we are absolutely committed to being the best product development organization in the world.

Curt Bailey		Dominic Daunter		Jeff DeBoer		Mark Bonner
David Thimm		Joe Ploch		Sara Dickerson