hello@sundbergferar.com   |   877.847.5160

full-service product innovation

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  • Over our long history we have evolved into a diverse creative consulting company with clients in a broad range of categories including consumer products, automotive, housewares, transportation, electronics and medical products. We are distinguished by our broad experience and insights into the "emotional" aspect of a product's purchase decision.

    We don't make your products,
    we make your products cool.

     
    Our Mission:

    To help our customers build and maintain a competitive advantage through the quick introduction of uniquely differentiated and extraordinary new products.

    Our Manifesto:

    Be Creative: We cherish creativity. It is our most valuable asset and is at the core of everything we do.

    Be Honest: Being thoroughly honest, even brutally honest, with ourselves and our customers is always better than the alternative.

    Be Profitable: We must consistently maintain a level of profitability that will allow us to provide our customers and employees with an extremely robust and well equipped resource.

    Learn: Every success is a positive learning experience. Every failure is a positive learning experience.

    Work as a Team: We encourage, respect and celebrate individual achievement and opinion, but we know that ultimately, an effective team is always greater than the sum of its individual members.

    Be Enthusiastic: We are passionate about product development. We approach every project as a fantastic opportunity to both delight our customers and improve the quality of people’s lives.

    Take Risks: We know that it’s important to take risks. When it’s hard to decide whether or not to go for it, we go for it!

    Dream: We are an organization that capitalizes on the enthusiasm of people pursuing their dreams.

    Never Quit: Through continuous learning, vigorous self-examination, and bold experimentation, we are absolutely committed to being the best product development organization in the world.

    Key Personnel:
       
    Curt Bailey
     
    Dominic Daunter
     
    Jeff DeBoer
             
       
    Mark Bonner
     
    David Thimm
     
    Joe Ploch
             
       
    Sara Dickerson
     
    Ted Bott
     
    Mark Duer